Web Design
Why Your Agency Website Is Costing You Leads
Common web design mistakes that quietly reduce conversion rates, and how to fix them.
BF
Blue Fox Marketing
Nashville, TN
Traffic without conversion is expensive. Most contractor websites lose leads for a small number of predictable reasons.
The usual suspects
- Slow first paint on mobile
- Unclear positioning in the hero
- Buried contact information
- Forms that ask for too much, too soon
Fix the top three and most sites see a meaningful lift in inbound calls and form submissions.
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About the author
Blue Fox Marketing
The Blue Fox Marketing team is a Nashville-based agency built for home-service contractors. We run SEO, Google Ads, local search, and web design programs for HVAC, plumbing, roofing, pest control, and every other trade that lives or dies by the phone ringing.